ENT 3003

Final Reflection by Jenna Jaeger Some of my formative experiences have been the reading reflections. The reading assignments gave me an insight to an entrepreneur's world. I found they come from many different backgrounds and have all had failures and struggles that have made them strong-willed. I think we are shaped into who we are by our experiences. The childhood that Musk and Chanel had was not a privileged one. I had this predetermined idea of who an entrepreneur is and what they look like. I was proved wrong by this class. I liked this assignment because it popped the bubble I was in and gave me the insight I needed. I believe at the end of this class, that I have the capabilities to create a business. My experience I will remember for years to come is my first interviews I did for this class. The questioning I got when interviewing people was not expected. I thought people would be willing to help me out with an assignment by answering a few questions, but some were off...

Venture Concept No.2 by Jenna Jaeger Opportunity. My potential customers are as follows: a woman of middle age, she has a busy life, she has little expendable income, she works with lots of people, she is married, she has pets or children to take care of, and she cares about her appearance. The nature of the need is the difficulty of at-home whitening strips. She has a hard time with them because of the mess they create and the slippery nature of the whitening strips. The forces creating this opportunity are the lack of solutions to this problem. Most whitening brands do not offer any product that can fix this issue. The market is focused on highly populated areas geographically speaking. Since this customer has to work with customers and needs to look presentable, like having white teeth, they will live in an area with a high population because their work will be in areas with high populations. Demographically speaking, the market is women and of middle to high class. More demogra...