Testing the Hypothesis Assignment 7A

Testing the Hypothesis
by Jenna Jaeger

1) I believe there is an opportunity for whitening strips.

2) People in the Unites States who use whitening strips have difficulty keeping the strips in place because of the material of the whitening strips.

The who: People who use at home whitening strips
The what: They are unable to keep the strips in the right place
The why: Material of strips

3) Testing the hypothesis

Testing the who: It could be individuals, dentists, and whitening brands.

Testing the what:
Are all whitening strips made of the same material?
Are all brands offering the same type of whitening methods?

Testing the why:
Is it just the material?
Do the strips move because of contact with the mouth?
Is it the foaming and bubbles that are causing the shifting of the strips?

4) Interviews (what i didn't know before about the opportunity)

Interview 1: They did not have trouble with keeping them in place.

Interview 2: A certain technique is used to put them on by this interviewee, and she said she won't talk while wearing them so they don't move.

Interview 3: They have used a whitening guard before that was better than the strips but also moved.

Interview 4: They have had better success with Crest whitening strips than anything they've tried before.

Interview 5: They have preferred home remedies over whitening strips because of the results.

Comments

  1. Unknown9/23/2018 7:33 PM

    Hi Jenna, this is a good idea. A small pet peeve of mine is when whitening strips do not stay in place. You pretty much have to stay still until you are done, which can be annoying if you’re trying to multitask. Whoever thought it was a good idea to make whitening strips out that material needs to be fired. In addition, if you can come out with a product that can whiten all my teeth and not move around then I will buy them for sure. Also, interview 3 brought up how whitening guards were better, will you bring that back or is there is a reason as to why they companies stop using them.

    ReplyDelete
  2. Martha Jacobs9/24/2018 1:27 PM

    I have never tried teeth whitening strips, but I have heard many people complain about them before so this is definitely an opportunity with a large market. I think it might be a good idea to build on what you learned from interview 5. Maybe find out what home remedies they prefer and others prefer and see if there is a way to possibly commercialize them. I know that something similar to this is the toothpaste companies that now sell products like charcoal and coconut oil toothpaste because so many people were using them as home remedies.

    ReplyDelete
  3. David Jacobs9/24/2018 9:42 PM

    Hi Jenna!
    Although I have never used whitening strips myself, I can imagine that by the mouth's own moist, it would be pretty difficult to keep anything that's meant to stick, in place. I wonder if there could be an element included in the substance of the strips that would ensure not to slip when in contact with the saliva, and still not be too harsh on the teeth's enamel and cause pain (I know whitening strips can leave the teeth very sensitive). I think you found a very smart gap in an already existing product, and you could potentially make it more effective!

    ReplyDelete

Post a Comment

Popular posts from this blog

Halfway Reflection Assignment 14A

Image
Halfway Reflection by Jenna Jaeger 1) I have read the assignments description on Monday so I knew I had enough time to complete the assignment before midnight Friday. I watch all the lectures in one sitting to make sure I retain all the information. I take notes while watching the lectures to keep myself engaged. 2) I felt like "giving up" when I had to conduct more interviews in a specific category. I interviewed anyone for the first two rounds of interviews, and I felt the stress of finding people high for that assignment. I got through it by talking to a friend and also brainstorming out loud. I think I am just as tenacious as before. This class is similar to one I took over the summer, so I am not surprised by anything yet. 3) I would tell the incoming class to make sure they give themselves the right kind of support. I would tell the incoming class to jot things down when they think of something related to the class. I would tell the incoming class to start an a...
Read more

Figuring out Buyer Behavior No. 1 Assignment 12A

Figuring out Buyer Behavior No. 1 by Jenna Jaeger My segment is businesswomen in Tampa. I conducted three phone interviews with my mom and two associates of hers. She works in a legal firm in downtown Tampa. All these women use whitening strips at home, and have experienced this need for something to hold them in place. After speaking to all three women, I deduced that they usually whiten their teeth once a week with the exception of right before an important event they are attending. They make sure to whiten their teeth before going to the dentist twice a year. They are conscious about their hygiene, and want a good report back from their dentist. They realize they have this problem during use of the whitening strips. They brought to my attention that they usually don't discuss this problem with their dentist, but rather their spouse while using the product. I asked if they were to ask the dentist, if they thought he/she would have anything to help with the problem. They re...
Read more