Figuring out Buyer Behavior No. 1 by Jenna Jaeger My segment is businesswomen in Tampa. I conducted three phone interviews with my mom and two associates of hers. She works in a legal firm in downtown Tampa. All these women use whitening strips at home, and have experienced this need for something to hold them in place. After speaking to all three women, I deduced that they usually whiten their teeth once a week with the exception of right before an important event they are attending. They make sure to whiten their teeth before going to the dentist twice a year. They are conscious about their hygiene, and want a good report back from their dentist. They realize they have this problem during use of the whitening strips. They brought to my attention that they usually don't discuss this problem with their dentist, but rather their spouse while using the product. I asked if they were to ask the dentist, if they thought he/she would have anything to help with the problem. They re...
Hey Jenna great elevator pitch! You delivering a strong message and clearly explained your business idea. I do however believe you seemed a little tense in your message. I told the same thing to Kyle that standing up and delivering the pitch helps create a more natural and comfortable pitch. Even though sitting down seems like it is the easiest thing to do, standing up and expressing yourself through body language helps captivate the audience more and helps yourself feel more comfortable throughout.
ReplyDeleteThank you for your feedback. I was standing in my pitch, you just couldn't see it. I try not to talk with my hands when delivering a pitch because I find it distracting.
DeleteJenna,
ReplyDeleteI think your pitch was good. As you mentioned that you were standing but it couldn't be seen maybe the angling could be fixed for that next time! You were pretty comfortable for your pitch and that is what makes the pitch good. It gets the audience engaged and provided a reason to want the product. Great job!